Apple iPhone 12 launch worldwide with A14 Bionic chip

apple-iphone12

iPhone 12 Blast past fast.

A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all — in two perfect sizes.

Pre-order iPhone 12 from 23 OctoberPre‑order iPhone 12 mini from 6 November

iphon-12-price

Design

new-iphone-12-look
apple-iphone12

Big news.

apple-iphone-12

iPhone 1211%thinnerthan iPhone 1115%smallerthan iPhone 1116%lighterthan iPhone 11

Big news.

iPhone 12

6.1″ Super Retina XDR display1

Mini news.

iPhone 12 mini

5.4″ Super Retina XDR display1

Mini but mighty.

Ceramic Shield. Clearly tougher than any smartphone glass.

4x better drop performance2Find out how

Aerospace-gradealuminium edges.

H2OK

Even better spill and splash resistance3

Five fresh finishes.

Five fresh finishes.

iPhone 12 in green

Five fresh finishes.

iPhone 12 in red

Five fresh finishes.

iPhone 12 in white

Five fresh finishes.

iPhone 12 in black

A14 Bionic Chip

11trillionoperationspersecond.

A14 Bionic is the fastest chip in a smartphone.

And it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super efficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next.

Same chip as iPhone 12 Pro

Display

Super Retina XDR display

Behold OLED.

Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density.4 Wow. Just wow. OLED delivers brighter brights, darker blacks and higher resolution for everything you look at. This is the best iPhone display we’ve ever made, and it goes all the way to the edge.

Our best iPhone display everFind out how

Camera

Dual‑camera system

Welcome to the dark side.

Both the Wide and Ultra Wide cameras now have Night mode — and it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27% more light. So whether you take photos by day or by moonlight, you’ll get a level of detail and colour that wasn’t possible before.

Evenings have entered the picture.

Night mode

senses when light is low and kicks in automatically, maintaining clarity while capturing beautiful vibrant colour. All you have to do is start snapping.

Photos that were once hard to capture — like a dramatic moonlit scene — now come out sharper than ever.

Deep Fusion,

in mid to low light, analyses multiple exposures to maximise detail. Check out the texture in the wood, fabric and crystal. And the Ultra Wide gets you a heroic perspective.

Automatic magic.

Smart HDR 3

balances the elements in a shot, bringing out detail in the subject and trees while retaining the rich colour of the sky — even at high noon.

Beyond faces, Smart HDR 3 uses machine learning to recognise scenes, then adjusts sharpness, colour and white balance where needed.

Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, colour saturation and individual details that make photos feel true to life.

Face it. Nothing beats Portrait mode.

Portrait mode

is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it?

Take great photos even further by choosing from six creative lighting effects, like High‑Key Light Mono, Natural Light and Studio Light.

Video

Low lights.

Camera.

Action.

How do you improve on the highest-quality video in a smartphone? Make it even better in low light — a full 27% better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone and let the light trails begin.Video description

And boom.
You own a film studio.

Now you can record 4K HDR video with Dolby Vision. Edit in Photos or iMovie. Then zap it to your TV using AirPlay5 to see all that colour and detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.

First camera ever to record in Dolby VisionFind out how

TrueDepth Camera

Night mode selfies

You look amazing in the dark.

Night-time is the right time for a selfie. Because Night mode and a slew of other great features are now on the front camera. Like Deep Fusion, Smart HDR 3, Dolby Vision recording and more. You lucky duck face.

MagSafe

MagSafe accessories

Everything just clicks.

Beautifully
stackable.

Snap on a new MagSafe case, wallet or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)

Turbo chargeable.

Magnets align themselves perfectly every time for faster wireless charging.

Mix and matchable.

wireless.

Wireless

Let’s speed things up.

iPhone 12 delivers 4G LTE at up to 2 Gbps. So you can download shows, upload photos and stream high-quality video even faster. And you can do it in more places, because iPhone 12 has up to 32 LTE bands — more than any other smartphone.6

iOS 14

Get right to
the good stuff.

iOS 14 is packed with shortcuts that get you just what you want, right when you want it.

Pinned conversations in Messages put the people you talk to most right at the top of the list.

Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.

App Clips are easy to discover and use right in the moments you need them.Learn more about iOS 14

Privacy

Privacy is built in.

Privacy is built in.

iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. All the iMessages you send are encrypted. iOS shows you an app’s privacy practices before you download it. And the list goes on.

Learn more about Apple and privacy

Environment

We reduced our carbon footprint. By thinking inside the box.

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast-charging USB‑C to Lightning cable that most people need. That shrinks packaging and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

Carbon savings equal to 4,50,000 fewer cars on the road per yearLearn more about Apple and the environment

Other Features

Even the little things are a big deal.

Augmented reality

The power of A14 Bionic brings the latest AR experiences to life. Explore ancient relics, dissect a frog — even try out a new couch with AR Quick Look.

More shots, less lag

Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

Have two numbers

Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.7

Spatial audio with Dolby Atmos

Sound moves around you in 3D space, so you feel like you’re inside the action.

Recycled rare earth in magnets

iPhone 12 uses 100% recycled
rare earth elements in all magnets, including those in our MagSafe accessories.

AR

Use AR to see it from every angle.

Open this page using Safari on your iPhone or iPad.

Accessories

Featured accessories

Order from 16 OctoberOrder from 16th October

MagSafe

Snap on a magnetic case, wallet or both. And get faster wireless charging.View MagSafe accessories

AirPods

AirPods deliver effortless, all-day audio on the go.

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *