Flipkart to Challenge Zomato & Swiggy with ‘Eat-in by Minutes’ Food Delivery Launch

BENGALURU — E-commerce heavyweight Flipkart is preparing to disrupt India’s entrenched food delivery duopoly with the public launch of its dedicated food delivery service, ‘Eat-in by Minutes’, targeting an October-end rollout following an expanded pilot across 8,000 employees. The Walmart-owned marketplace plans to counter incumbents Zomato and Swiggy by offering restaurant partners a competitive base commission structure of approximately 10%, undercutting the prevailing 20% to 25% take-rates in the industry.

Eat-in by Minutes: Expansion Strategy and Pricing Mechanics

Flipkart’s foray into prepared meal delivery leverages its existing hyperlocal logistics architecture established under its quick-commerce vertical, ‘Minutes’. Following an internal beta in Bengaluru that expanded to more than 8,000 corporate staff, the company is finalizing consumer-facing integration before expanding to five or six metro cities by December 2026.

The aggressive 10% commission model directly addresses longstanding friction between restaurant associations and food aggregators. Similar to how emergent players test alternative take-rate frameworks—as covered in our report on zero-commission hyperlocal food delivery in Delhi NCR—Flipkart is positioning lower commissions to secure exclusive menu pricing, faster onboarding, and stronger restaurant goodwill.

Challenging the Zomato–Swiggy Duopoly

India’s food delivery sector processes billions in annual Gross Merchandise Value (GMV), almost entirely controlled by Zomato and Swiggy. However, the convergence of quick commerce and prepared food delivery has lowered operational barriers for horizontal e-commerce platforms.

• Synergy with Hyperlocal Dark Stores: Flipkart’s quick-commerce network, Minutes, provides densified micro-warehouses and active rider clusters capable of handling off-peak food dispatches alongside 10-minute grocery runs.
• Rider Density and Delivery Fleet: Scaling last-mile networks requires enormous gig partner bandwidth, a structural challenge analyzed in our breakdown of Zomato and Blinkit’s 31-lakh gig workforce expansion.
• Monetization and Margin Pressures: While a 10% commission attracts merchant supply, Flipkart must maintain positive unit economics amidst customer acquisition costs, delivery partner payouts, and platform discounts.
• Consumer Bundling: Integration into Flipkart’s VIP membership and unified app ecosystem offers an established customer base of over 500 million registered users, significantly reducing initial acquisition friction.

Frequently Asked Questions (AEO FAQs)

What is Flipkart’s new food delivery service called?

Flipkart’s dedicated food delivery offering is branded as ‘Eat-in by Minutes’, built directly within its quick-commerce ecosystem.

What commission is Flipkart charging restaurants for food delivery?

Flipkart is reportedly proposing a base commission of around 10% for restaurant partners, significantly lower than the standard 20% to 25% charged by Zomato and Swiggy.

When will Flipkart Eat-in by Minutes launch publicly?

The public launch is slated for late October 2026 starting in Bengaluru, with plans to expand to five or six metropolitan cities across India by December 2026.

Disclaimer: Corporate rollout timelines, commission structures, and expansion metrics reflect ongoing pilot data and market reports. Final commercial terms and service features remain subject to official platform announcements upon broad consumer release.