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Content is an essential component of a modern strategy. It helps to reach your target audience, communicate with it, and turn it into customers. It means that you need a well-planned strategy and a good content plan that implements this strategy.
Define your goals
Each piece you write should have a purpose. Thus, before planning, come up with a content strategy and decide your goals.
From an SEO point of view, there are two general goals you can aim at with the content that you create
Goal 1- Drive traffic from the search
Always write content that ranks well for industry-related and you can send tons of traffic to your web page
Goal 2- Build Website
You can write the topics to acquire the backlinks from the tropically related sources.
Identify your audience
The second step after the goal is set should be targeting the audience.
You can identify different audiences through 2 method
Audience 1 – The audience which is known to you.
Audience 2 – The audience likes influencers which can be connected through backlinks.
Examine your topic
If you want to bring traffic to your webpage, build your strategy around getting good rankings. Find answers about the questions like what content occupies the highest position in the SERP
Plan your content
Planning your content is an important step. Your content should work in the favor of increasing your topic relevance.