What is Shopify?
Shopify is a Canadian e-commerce multinational company that allows you to create and set up a store online and sell products. Shopify is the most preferred eCommerce development platform currently. That is why the demand for Shopify experts and shopify developers has risen.
More than 600,000 businesses in 175 countries prefer shopify to start their own ecommerce site. It is a great cloud based website with easy interface and low start-up costs. With shopify, it is easy to run a complete store, i.e., sell, ship, manage inventory, etc.
Shopify offers a 14 day free trial after you login to their platform.
What is eCommerce?
Ecommerce, simply explained, is the buying and selling of goods and services using the internet. The transfer of money to execute these transactions can be both online and offline. Ecommerce can be used to define any transaction that happens online, i.e., using the internet.
The history of ecommerce began on the August 11, 1994 when a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first ever transaction of a consumer purchasing a product from a business through the World Wide Web, or what we commonly know today as “ecommerce”.
Ecommerce came into existence with one transaction and is now reaching heights. It is because ecommerce is convenient and saves time. There are many platforms that facilitate ecommerce like Shopify, WooCommerce, BigCommerce, 3Dcart, Volusion, etc.
Shopify is one among the largest ecommerce platform that help you set your business online through their platform.
How does Shopify work?
Whether you are a budding designer who wants to sell his/her designs or a well established manufacturer, Shopify is a great platform for all. Below you will find variety of products that can be listed on shopify.
- Digital Products – These include e-books, email templates, audio downloads, light-room presets for photographers, e-courses, or clothing patterns. Digital products are much in demand today and many people list such products on Shopify.
- Physical product – A physical product is anything you can touch and see. It can be something handcrafted, something you have manufactured, or something you can drop ship to customers. It can include jewellery, clothes, accessories, decor items, etc.
- Consultancy – Shopify is a platform that allows consultancy too. If you are a designer or maybe a coach, people can find you on Shopify and book a meeting with you.
- Memberships – Yes! Shopify permits you to sell memberships too. If you are a Yoga studio owner or a gym owner and want to offer membership to your clients, you can do this with Shopify platform.
- Rentals – Rental business is reaching heights these days. If you want to rent dresses, props, or birthday decor items, you can undoubtedly use Shopify.
With what you can sell on shopify, sky is the limit. You can even purchase or rent lessons and classes.
Who is a shopify expert?
Shopify experts are professionals who have certified experience in the field of developing an ecommerce website on Shopify. They provide every service that an ecommerce merchant requires. Shopify experts are people who have been in the industry for long and have all the insights.
Shopify developers are master of their own craft, whether it is designing, developing, marketing, or branding. They have a vast portfolio of their established work and that is why they are considered to be experts.
They take the entire responsibility to make your business run successfully on shopify. They lower your burden and leave you with enough time to focus on other things that require your attention.
Shopify experts are not employees, but they are entrepreneurs who have full technical knowhow about the working of shopify and create value by offering their services to other entrepreneurs.
They have their own field expertise; design, development, branding, etc. They use their skills to exclusively assist businessmen in starting an online store and help them grow. For instance, you are a jewellery business owner who wants to start a store on Shopify. You do not have any idea about the working methodologies of Shopify. You can hire an agency that provides customised Shopify development services.
One such Shopify development expert is CLA Technology. It is an IT and development company situated in the city of Udaipur, Rajasthan. It has a team of experts that have skilled know-how in the development of apps, websites, clones, search engine optimisation and digital marketing since its inception in 2015. They provide services from the initiation stage of your business online till the final step, i.e., marketing and conversion. Their team is focussed to help you with development services. They have Shopify experts who have a high-end knowledge about the tools and techniques used to develop a seamless website. Their passionate team of professionals will help you take your business to the next level.
Why should you hire a Shopify developer or a Shopify expert?
Starting an online eCommerce business is a tedious task and needs keen attention. You need to make sure that everything including creating a marketing strategy, getting your product fit right, sourcing products, managing inventory, etc. If you do not have any developing experience, you should let a Shopify expert handle the development of your website. Even if you have knowledge about developing, it is better to have a Shopify developer so that you have ample time to focus on other things.
They have knowledge about the payment gateways, navigation systems, inventory management, product listings, pricing, themes, etc. 5 major things that a developer can do for you are as follows.
1. Customise the UI of your store
Being an eCommerce store owner, it is important for you to know that the usability of your website and its design. Your site’s objective is to attract customers and facilitate their navigation in your website easy. This is the work of a Shopify developer. He/she makes sure that the user interface is easy and every detail changes impact the buying decision of the customer.
2. Integrating various components
One of the most important things for which you will need a Shopify expert is to integrate all components of your online presence, sales and marketing, automation, sales funnel and other tools on Shopify. It may also comprise of amalgamating Shopify store with other social media like Facebook, Twitter, Pinterest, etc.
3. Defining the code
For instance, if you want to modify any header, or paragraph or a list, the developer can make changes in the code and the results can be accurately measured. The shopify themes may already have many things, but there are chances you may need addition. Even if there are easy instructions to edit a code, programming is not everyone’s cup of tea. Hiring a skilled shopify developer would be a good option.
4. Make store functioning effective
There are many tasks to do when developing a store online. You might also face glitches even after the store becomes live. When you face such issues, a shopify expert is a right solution. You can always reach out to him/her to get an instant fix.
5. Optimise store performance
The task does not end when the store is developed and launched. Its maintenance and optimisation is the focal point to ensure that business runs smoothly. Sometimes, it can also happen that your website can loads of traffic and is difficult to load. A developer ensures that the performance and functionality of your website is intact.
Shopify experts have exclusive and in-depth knowledge about website development on Shopify. It means that they have a deep understanding and technical know-how as to what is required to build a perfect website. The insights and development skills of Shopify developers make them distinct from others.
Services offered by Shopify Developers
Shopify experts provide a wide variety of services. They include:
1. Sales and marketing
Attracting customers and driving sales through marketing and sales is the core service that shopify developers provide. It includes email marketing, content marketing, SEO, SMM, sales funnel setup, and analytics and tracking.
2. Setting up Shopify store
Your shopify store is the first impression that remains in the mind of your customers. Therefore having a store that is attractive and at the same time has easy navigation is important. Services provided by experts in this head include store designing, store migration, product setup, theme development, customisation, configuring store settings, etc.
3. Troubleshooting and development
Custom app and integration, app installation, custom theme development, custom domain setup, custom ecommerce experience, troubleshooting, etc. are provide by the shopify web developers using a custom code.
4. Visual content and branding
Visual content improves your brand presence. Short videos, images, graphics, info-graphics, illustrations, banners, etc. help customers recognise and find you easily.
5. Content writing
Professionally written content is the primary key to engage with customers. It brings them to your site and gets them acquainted to your products. The services by shopify experts include product descripts, web content, blogs, etc.
Guidance is necessary at each step. Shopify developers give you the best assistance when it comes to your business strategy, product procurement, store setup, marketing and sales and sales tax.
With help and guidance from expert shopify developers, you can easily,
- Launch your business.
- Increase your sales
- Reach your customers better
- Customise your store
How can you hire expert Shopify Developers?
When you have all list prepared of what you need, hiring a shopify expert becomes easy. There are a few steps as to finding the best shopify developer who can assist you manufacturing a perfect ecommerce website on shopify.
- Defining your requirements is the first step when hiring a shopify expert. It can become a starting conversation and the agency or person will get clear about what service he is expected to deliver.
- You can now browse the list of various developers. You can find them easily on platforms like Upwork, Shopify, and other local agencies.
- Next step is to understand your budget. Once you have gone through the profiles or many developers, you will get an idea about the cost. You can then create an estimated budget.
- When the experts are shortlisted, you can contact them and explain your project.
- Based on the conversation, you can finally hire the experts that meet all your requirements.
A theme is a template that defines how your website or store will appear to the audience. Each theme has a distinct style, layout and experience for your customers. Theme depends totally on the product what you want to sell. For instance, if you want to sell yoga products, like mattress, your theme should be energetic.
Shopify themes include a wide variety of templates that you can use to offer a different feel and experience to whoever visits your site. Your shopify web developer can customise the themes available to blend seamlessly with your business objective.
Some of the free shopify themes are:
Apart from the above mentioned themes on shopify, there are various other themes available too. You can even create your own theme with the help of your developer. Even if you switch themes, it does not affect any part of your website.
Shopify is a platform that gives space to many budding entrepreneurs and even existing big businessmen. Anyone can master the ins and outs of Shopify, but that will take a lot of time. Identification of problems that need to be solved, creation of a user friendly website, integration of components etc. all is necessary to be considered.
When you are trying to scale your growth or expand your business, you might need a helping hand. Shopify experts lend you that and assist you with their immense pool of knowledge.
Thus it is intelligent to hire shopify experts and shopify developers to ensure instant success of your online store.