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Social Media Marketing is an important part of digital marketing and advertising strategy. However, with so many platforms it becomes challenging to focus on the technology that will be most useful.
Social Media is a very important tool nowadays and it’s important to advertise on the right platform according to the product.
HISTORY OF SOCIAL MEDIA
Social media is evolving for many years. Nowadays, there are about 3.5 billion people on social media users. Facebook was the first giant platform for social media marketing which is followed by Instagram, Snapchat, TikTok, and more.
Applications like Facebook, Instagram, and TikTok’s are the major sources of income. These applications help people to make original content and connect with people across the world, which are attractive tools for marketing.
SOCIAL MEDIA TRENDS IN 2021
INFLUENCER MARKETING
Influencer marketing is one of the important tools nowadays. Brands can pay online to the influencers and they can advertise their products at a great level. Partnership with influencers can be very beneficial to the brands.
STORIES MARKETING
Facebook, Snapchat, and Instagram give a great opportunity to put stories as an option. Stories are 24-hour content which is different from posts and they are temporary in nature. Although, stories are not suitable for every brand and they can go for content-based feed
OTHER RISING PLATFORMS
As social media platforms are rising, there are more alternatives for social media marketing. But, some brands prefer other channels that are designed for fun and engaging. One of the examples of such social media platform is TikTok.
CUSTOMER SERVICE PLATFORMS
The customer service platform is a very important platform and is highly rising online. In this platform, customer can easily raise their questions, and can easily post their reviews and complaints. Till now, only some apps have this facility, but many other channels are trying to build this facility on their applications.
ADVERTISING THROUGH FILTERS
This is another alternative for brands to advertise their products. It’s a technology that blends digital and physical elements to create a good experience. Snapchat filter and lenses is an example of this kind of marketing.
CONCLUSION
However, there are many technologies and trends for advertising the product and you have to choose the right one according to your product. Technologies like influencer marketing and stories are worth considering to promote your brand.